PDF Download Mustang and the Pony Car Revolution (Images of America), by Michael W.R. Davis
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Mustang and the Pony Car Revolution (Images of America), by Michael W.R. Davis
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Introduced at the opening of the New York Worlds Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar categorythe pony carwhich was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Fords Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the Worlds Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years.
- Sales Rank: #444542 in Books
- Published on: 2014-04-07
- Released on: 2014-04-07
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .31" w x 6.50" l, .70 pounds
- Binding: Paperback
- 128 pages
About the Author
Mustang and the Pony Car Revolution is the latest in a series of eight Arcadia Publishing photographic histories created by automotive journalist Michael W.R. (Mike) Davis. It traces the history of the sporty Ford Mustang car from its makers initial inspiration in the years between the two world wars through the market explorations of the postWorld War II eras of American motoring development.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Don't bother, it's a light weight
By geno
Being a 41 year Ford guy who was there to see the first clay model of the first Mustang and designed some Mustangs I was disappointed. So disappointed by some errors that I considered contacting the author, remembering that," HE WHO WRITES HISTORY MAKES THE HISTORY". Then decided to just toss the book and move on.
0 of 0 people found the following review helpful.
ok
By libraryladysusan
a LOT of non-mustangs and half of them are not pony cars. disappointed, but i'll keep it. this publisher's standards are TOO low, in general - one of the now&thens, my city, has multiple photos of areas cordoned off during construction, they really should have waited 6 months or so to publish that one!
0 of 0 people found the following review helpful.
Love the photos and the stories that are found in ...
By AF Nurse
I previously owned a '66 and '68 convertible. How I wish I still owned the '68! BTW, so does my son. Love the photos and the stories that are found in this book. I keep it on my coffee table for others to see.
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