PDF Ebook The Long Tail from SmarterComics, by Chris Anderson
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The Long Tail from SmarterComics, by Chris Anderson
PDF Ebook The Long Tail from SmarterComics, by Chris Anderson
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Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
- Sales Rank: #1411963 in Books
- Brand: Brand: Writers Of The Round Table Press
- Published on: 2011-04-16
- Original language: English
- Number of items: 1
- Dimensions: 9.86" h x .25" w x 7.52" l, .41 pounds
- Binding: Paperback
- 80 pages
- Used Book in Good Condition
Review
"An informative comic adaptation of Wired editor-in-chief Anderson's bestselling book on how technological innovation has allowed niche audiences to become more profitable for businesses to sell to. Illustrated in b&w by Clester, the book's visuals help the reader to immediately understand Anderson's arguments. Beginning with an examination of how, up until recently, media producers focused only on creating profitable "hits," Anderson explains how the Internet and digital technology have changed the dynamics of markets and consumers, with the Web making a staggering number of choices available to consumers while allowing smaller market producers of goods to reach new audiences. Although the book offers little in the way of advice or step-by-step guides, it is useful in encouraging readers to visualize Anderson's by-now gospel observations. However, it's not entirely clear how many readers are really interested in learning about Anderson's arguments by having them presented in an abridged comics version. While not as exhaustive as the prose edition, this adaptation is a clear introduction to the many topics Anderson explores." — Publisher's Weekly
Most helpful customer reviews
8 of 8 people found the following review helpful.
CliffsNotes 2.0?
By David
Like the SmarterComic The Long Tail, I'll keep this short and sweet. I really enjoyed the format and presentation of The Long Tail that SmarterComics has delivered. I would recommend this for anyone that has heard about The Long Tail and would like a quick introduction but isn't ready to invest the time in reading the full book. It is also good for people who have read The Long Tail but would like a little refresher.
I read in another review somewhere that this is for people who don't like reading. I don't subscribe to that theory. There are just some topics that I don't need to read 300 pages on.
0 of 0 people found the following review helpful.
great break down of a great book
By Sabu
I love how this comic puts the book into basic visual information for the person who is a visual learner. I have checked out some of their other publications and loved that they were great for my son to learn some lessons.
2 of 3 people found the following review helpful.
Pretty obvious stuff
By John
Meh. A two paragraph concept stretched into a book. And it's not exactly earth-shattering stuff.
Essentially, digital retailers with no overhead costs other than hard drive space can make a lot of money selling tons of unpopular stuff, as well as selling popular stuff because there's almost no cost associated with the additional "inventory".
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